The New York State Consumer Protection Board (CPB) has created a series of public service announcements which provide key information on a variety of issues, including identity theft, scam prevention and the Do Not Call Registry.
- Don't Fall for Lottery Scams
- "Do Not Call" Public Service Campaign
- Consumer Awareness Campaign
- Identity Theft Awareness Campaign
- Safeguard Your Personal Information Campaign
- Foreclosure Intervention
- Stretch Your Dollar Effort (SYDE)
Don't Fall for Lottery Scams
The CPB and the New York Lottery teamed up to produce audio and video public service announcements (PSA) warning consumers to be on the lookout for bogus lottery offers making the rounds during the current economic crisis.
The PSAs, featuring Lottery personality Yolanda Vega, are designed to raise awareness among consumers of diverse backgrounds, and have been distributed to radio and television stations statewide.
Audio - English PSA Audio Spanish PSA Audio
Video - English PSA Video Spanish PSA Video
"Do Not Call" Public Service Campaign
The CPB is the enforcement agency for the New York State Do Not Call Law. In an effort to educate consumers about how to prevent most unwanted sales calls and how to file a complaint, the CPB launched a statewide radio campaign in January 2009.
Audio - Do Not Call 15 second radio ad 30 second radio Do Not Call ad
Consumer Awareness Campaign
The CPB embarked on an educational campaign to advise consumers about what the CPB can offer through mediation, assistance and other resources.
Audio - 30 Second Consumer Awareness Radio Ad 60 Second Radio Ad
Video - Consumer Awareness Television Ad
Identity Theft Awareness Campaign
The CPB and the New York Giants released a PSA to increase awareness about identity theft prevention.
Audio - ID Theft Radio Ad
Video - ID theft Television Ad
Safeguard Your Personal Information Campaign
Check out the PSA, and the subway and railroad ad campaigns encouraging New Yorkers to safeguard their personal information.
Audio - 30 Second Safeguard Radio Ad
Print - Subway Ad Commuter Railroad Ad
Video - Safeguard Your Personal Information Campaign PSA Video
Foreclosure Intervention
These videos provide information for homeowners on how to get help when facing foreclosure. Visit www.nw.org for additional assistance and information.
Video - Doll House Video Phone Call Video
Stretch Your Dollar Effort (SYDE)
The CPB offers dollar stretching tips and has compiled ideas and audio/video tips received from consumers. Visit the Shopping section to view additional tips.
- On Your SYDE Gas Savings Tips
- On Your SYDE Household Savings Tips
- On Your SYDE General Savings Tips
- On Your SYDE Grocery Shopping Tips
